If you’re looking to hire an agency to boost your online presence, you’ve probably heard of both performance marketing and digital marketing agencies. While both types of agencies can help you with your online marketing efforts, they do offer different services and solutions. Finding the right marketing agency for your business can be challenging. There are hundreds of options to choose from, and it’s important to understand the differences between them before you make a decision. In this article, we'll cover what distinguishes performance marketing from digital marketing agencies.
What is Performance Marketing?
Performance marketing refers to any type of online advertising that is goal-oriented and results-driven. Performance marketing agencies focus on data-driven campaigns that help drive leads and sales. They specialise in identifying and targeting customers who are likely to convert,They use data-driven tactics to measure the success of their campaigns, such as A/B testing, retargeting, and remarketing. Performance marketers use a variety of tools and technologies to track key performance indicators (KPIs) to optimise campaign performance over time. This type of agency is well-suited for businesses looking for measurable returns on their investment in digital marketing activities. Performance marketing usually involves paid advertising campaigns on search engines or social media networks but can also be used for organic content distribution.
What is Digital Marketing?
Digital marketing encompasses all forms of digital promotion for products or services, including website design and development, content strategy and production, search engine optimisation (SEO), email marketing campaigns, mobile app development, display advertising campaigns, and more. Unlike performance marketers who mainly focus on KPI based results, these agencies instead focus on creating an engaging online presence and supporting marketing managers with labour.
Performance Marketing or Digital Marketing?
It is important to understand the differences between performance marketing and digital marketing when deciding which type of agency to hire for your business needs. Performance marketing and digital marketing agencies both offer unique benefits for businesses looking to expand their reach online. Ultimately, the right choice depends on your individual needs as well as your budget and what goals you have set for your business. If you need immediate results, then performance marketing may be the way to go; if you're looking for more labour over strategy, then digital marketing is likely the best option for you. No matter which route you choose, taking the time to do your research—and finding an experienced team that understands your goals—will help ensure success in the long run.
